Meet Our Team

Cy Smoller

Cy Smoller

Cy, a graduate of Chelsea High School (1946) and attended NYU before serving in the Army, served as manager of the Winthrop branch of the Metro Credit Union while founding Smoller Insurance Agency in 1953 on Atlantic Ave. in Boston. In 1976 he moved the agency to 335 Boylston Street, Newton, MA where it still stands today.

Community service and engagement was very important to Cy. He served as President of the Temple Reyim Brotherhood, as Co-President of the Temple Reyim PTA with his wife Jo-Anne, the Board of Directors for Metro Credit Union and Wollaston Credit Union, President of the Winthrop Rotary Club, Board member at the Brookline, Brighton, Newton Jewish Community Center and Vice President of Camp Bauercrest as well as an Honorary Life member of the Bauercrest Board.

Cy was all about family and service. He built his practice on knowledge, trust and making those with whom he did business feel like family. He always preached “anyone could get an insurance license, but to be successful, one must be responsive, compassionate and available to service clients in need.” This lesson was passed on to his children, Mark & Judy, his grandchildren Billy, Rachel, Ian & Sam, and his great-grandchildren, Gabe, Emma & Sophie. For as long as the family continues to grow and expand Smoller Insurance Agency, Cy’s legacy teachings will live on!

Fun Fact: Cy was the captain of his high school basketball team

Mark Smoller

Mark Smoller

Mark, a graduate of Newton South High School and UMass-Amherst, started his insurance career in 1977 selling life insurance for State Mutual of America. He stayed with SMA from 1977-1994 during which time he was Inducted into the State Mutual Hall of Fame for averaging a sale a week for 10 years and became a Chartered Life Underwriter (CLU) in 1984. Mark then moved to Penn Mutual from 1994-1996, where he was awarded the agency leader in policies written in 1994.

Following in his father’s footsteps regarding community service and engagement, Mark was a volunteer coach for soccer, basketball, baseball and softball in Needham for over a decade. He has also served on the Board of Directors of the old Brookline, Brighton, Newton Jewish Community Center, where he was the Membership chair. He is currently the Chairman of the Board at Metro Credit Union, a Board he has sat on since 1999. Mark was President of the Camp Bauercrest Board of Directors for 15 years, a Board he first was elected to in 1987 and currently serves as an Honorary Lifetime Past President.

His philosophy is to “give back”. Both in the community and to his clients. “It’s about engagement and availability…lessons passed down to me by my dad…and a lesson I’ve passed on to my children, Billy and Rachel.

Fun Fact: Mark served as Chancellor of his fraternity, Tau Epsilon Phi in 1976.

Billy Smoller

Billy Smoller

Billy Graduated from Needham High School in 2003 and UMass-Amherst in 2007 with a BA in Sports Management. After spending 15 months at Metro Credit Union in their management training division, he decided to join the family business in January of 2009. Since that time, he has helped in tripling the size of the company and bring a modern feel to its throwback style.

Starting as young as 14 years old, Billy has always been an avid volunteer in the community. It started with umpiring Needham Little League and refereeing Needham St. Joes basketball games, and then graduated to coaching. Like his father, grandfather and great-grandfather before him, Billy has served on the Board of Directors at Camp Bauercrest for the past 10 years, chairing a number of committees.

Billy is a very family and relationship-oriented person. When you become a client at Smoller Insurance, you become part of the family. His goal is to always make the members of the Smoller Insurance family feel heard, safe, and welcome.

Fun Fact: Billy Co-Hosted a short-lived radio show on Money Matters Radio

Lovelynn Ivey

Lovelynn Ivey

Lovelynn, a California native, has over 20 years’ experience managing companies. She has owned her own business, grown small family businesses, and developed profitable divisions of large companies.

Community involvement is also close to Lovelynn’s heart. She served on the boards of Meeting Planner’s International, Association of Bridal Consultants, and Temple Shalom of Newton. Her volunteer work spans from Brides Against Breast cancer, to Mito Action to Medicines for Humanities. She has passed these passions on to her children who volunteer for the Newton Food Pantry, Temple Shalom of Newton and Heifer International.

Lovelynn’s passion for marketing gives her a unique client facing perspective to preserve Smoller Insurance Agency’s culture of doing whatever it takes to help the client feel save. You will find her behind the scenes keeping the agency running smoothly so the team has all the tools they need to assist our family of clients.

Fun Fact: After an early career in dance, theater, and film, Lovelynn became an Event Producer for many years. During that time, she served as the technical advisor on the blockbuster movie “Wedding Crashers” and even plays a wedding planner in the movie.

Danielle Johnson

Danielle Johnson

Danielle is a graduate of Woodstock Academy and Southern New Hampshire University. She began her career in insurance working for Mapfre Insurance as a Personal Lines Producer over 5 years ago and brings a wealth of experience across the personal lines of insurance, offering solutions based on individual and family needs. Danielle has proven herself to be an exceptional resource and ally for all her clients over the years. Her insurance expertise covers the entire New England area, with licensing in Massachusetts, Connecticut, Rhode Island, and New Hampshire. Danielle joined Smoller Insurance Agency in 2020 and is known for providing top notch customer service no matter what the task is. In the same year that Smoller appointed Traveler’s Insurance, Danielle received their prestigious S.T.A.R. Award (Superior Travelers Agent Recognition). Danielle continues to uphold these high standards in all her work.

Danielle resides in Connecticut with her husband and daughter and maintains a strong connection within her hometown community. She is involved with various outreach organizations such as the United Way and the Pomfret Recreation committee.

Fun Fact: While in California, Danielle was featured in an episode of “Food Paradise”, a show on the Travel Channel!


Erica Keller

Erica is a graduate of Johnson and Whales University and began her career in insurance working as the billing specialist. Working her way up to an insurance agent, she primarily focused on personal lines until she started her journey with Smoller Insurance Agency in August of 2021. Erica has grown to be an expert in both personal lines and commercial lines policies and is a great benefit to our family having her knowledge of both sides to the business. Always learning, she is willing to jump in headfirst to any challenge, help her team, and give any new task a try!

Erica resides in Foxboro, so we all know who she roots for on Sundays! She owns a dog, named Gia who is her whole world, and is very involved in the animal community, whether it be fostering a rescued canine or donating to local shelters. Every Christmas, Erica and her friends and family donate toys, beds, foods, blankets, cleaning supplies etc., and she brings it to a local animal shelter.

Fun Fact: Erica has been to 36 Islands. Ask her about them.

Hannah Shanefield

Hannah Shanefield

Hannah brings a uniquely artistic mindset to Smoller Insurance Agency’s team. As office coordinator, she has an assortment of responsibilities, such as curating social media posts, communicating with customers, and digital data entry. Hannah has worked administratively for several arts organizations and is an accomplished musician herself. She holds a Master’s degree in vocal performance from the New England Conservatory, and outside of office hours, can be found gigging around Boston.

Hannah echoes the Smoller family’s passion for community involvement. During her undergraduate at the University of Hartford, she was a Sword of Honor recipient for the Eta Mu chapter of Sigma Alpha Iota, a music fraternity for women, and served as the chair of their Benefit for Life concert, an event which raised money for the Sudden Cardiac Arrest Association.

Fun Fact: Hannah is a Philadelphia native, so her sports team loyalties are somewhat controversial.